GoBarefoot
Two mums empowering healthy foot and natural movement lifestyle in the GCC.
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THEY SAID
"We want to bring barefoot shoes to the UAE, but no one knows why they matter.” LATER THEY SAID, “Others are starting to copy us. We need to stay ahead, but still stay true to who we are.”
WE HEARD
At first, this was about introducing a new kind of shoe. But very quickly, it became clear that this brand wasn’t just about shoes. It was about a way of walking through childhood, in a natural, healthy, and joyful way. And when competition emerged, we didn’t panic. We listened. We leaned into what made them different: two mums, walking the walk, walking other mums' shoes, and helping others do the same.
WHAT WE MADE
A brand with roots and room to grow: From the beginning, GoBarefoot had a growth strategy, where, just like the little feet of their customers, they could pivot and grow healthily, evolving into greatness.
Voice with purpose: We crafted a tone that's knowledgeable, friendly, and deeply supportive, allowing the brand to guide, not preach. Every interaction started with walking alongside parents, not ahead of them.
Visual identity with personality: A bright and dynamic colour palette with a custom handwritten typeface to make sure it looked like something a kid would love, and a parent would trust.
A shift in positioning: From selling shoes to empowering natural movement. GoBarefoot became a lifestyle brand focused on healthy foot development, grounded (literally) in purpose.
Content with consistency: On Instagram, through packaging, and in their growing newsletter, we built a story that followed their journey: from curiosity to confidence to community.
Founders front and centre: We encouraged the mums behind the brand to step forward. Their honesty, beautiful energy, bubbly personalities, warmth, and genuine passion became the most powerful voice and brand assets of all.
