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Historias Hechas A Mano

Making the invisible visible while weaving the stories behind each product.

THEY SAID

"We want people to see who is really behind this work. This is not just simple fashion. This is Ancestry, Culture, and Heritage".

WE HEARD

Before the garment hits the runway, there is a story. One told by the hands that stitch, weave, and shape it. Designer Juan Pablo Socarras wasn’t just creating collections. He wanted to honour the people behind them: the artisans whose work gives each piece meaning.

WHAT WE MADE

A name with meaning: Historias Hechas A Mano (Handmade Stories) reflects the soul of the brand, where every piece carries the voice and the spirit of its maker.

Messaging that centres on the makers: We crafted language that speaks with respect and clarity, ensuring the artisans, their heritage, culture, and skills were never just background.

A visual story that connects: The continuous thread became the anchor. A subtle but powerful symbol, echoing the act of stitching, not just fabric, but in storytelling.

Visibility beyond fashion: A collaboration with Coca-Cola gave these stories a stage through a documentary, a reality series, and a major fashion show across Latin America.

Physical touch points with a message: Business cards and shopping bags carry the same threat, wrapping around the object as a reminder of the hands behind every creation.

A digital space with integrity: Online, we kept the threat running, leading the audience to the artisans' work, always pointing back to the people who made it possible.

HHAM tote
HHAM book
HHAM web

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