Innablink
A delivery brand built to move fast and become the partner every business needs.
MORE BRANDS TALKING
THEY SAID
We’re fast, reliable, and growing. But we need a brand that feels different. Something that stands out in the market and shows we’re not just one more of many delivery services, but partners businesses can count on.
I HEARD
Everyone in the industry offers speed and quality service. Innablink is built on trust and visibility, and it's part of the client's team. A partner that cares as much about the customer experience as the businesses behind it. Innablink needed a brand that looked sharp, moved quickly, and said all the right things, instantly.
WHAT I DID
A brand made to be seen: I created a bold visual identity in electric blue and neon lime. This combination made delivery bikes and uniforms unmistakable and easy to spot, even from a distance. Reflective and glow-in-the-dark elements helped the brand pop at night, too.
A smile that meant business: The visual motif of a smile captured everything Innablink stood for: satisfaction, reliability, and human connection. It turned a functional service into something you felt good about.
A digital presence that delivered: I designed an intuitive platform with an app for drivers and customers, and a dashboard for internal teams. Everything was streamlined, simple, and fast, just like the brand.
Uniforms and transport that carried the brand: The branded vehicles and staff kit became part of the street's landscape, being completely recognisable and cohesive with the rest of the identity.
Clear communication that cut through: I dropped the broken promises and focused on actual delivery. A vector-based style with no photography meant every message hit its mark. On Instagram, alerts and updates in neon green made the brand instantly recognisable at just a glance. Both as a brand and as a service, Innablink was fast, bright, and reliable.
