Munchmatch
A brand where food starts the conversation, and connection takes care of the rest.
MORE BRANDS TALKING
THEY SAID
We want to connect people through food. We don't want just dating: We want real conversations, simple connections, something people enjoy using.
WE HEARD
Munchmatch needed to feel familiar and easygoing. An app that welcomed people in without pressure. The aim was to create something that brought people together through the one thing we all share: Food. Whether for dating, friendship, or just good company, the brand had to feel human, light, and open.
WHAT WE MADE
A brand built on connection: We chose the equals sign as the logo. It stood for meeting halfway, for equality, for two people across a table. A quiet symbol with a lot to say.
A visual identity that felt calm and clear: Clean design, warm colours, and a friendly typeface. Nothing loud or forced. Just something people felt comfortable with.
A voice that sounded like someone you trust: The tone was relaxed and cheerful. It wasn’t trying to be clever or sell anything too hard. It was simply an invitation for people to share something small and meaningful.
An app that worked for people: The interface was familiar, but we added features that made things easier. You could book a place or get a discount right inside the app. It helped turn matches into meetings.
Stories that mattered: We worked with real users and real stories. People who had met, shared food, and built something from it. The result was a brand that felt genuine and relatable. Munchmatch brought people together through something simple and joyful: Food as a way to start something real.
