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SEE STRATEGY IN MOTION:
OUR SUCCESS STORIES

client GoBarefoot round logo for social media

How do you create a brand that sells barefoot shoes for children while educating parents about their benefits in a new market?

client GoBarefoot lifestyle pic of happy children in the desert dunes
client GoBarefoot custom-made font and colour palette
client GoBarefoot instagram feed closeup
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client GoBarefoot logotype
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We built GoBarefoot as a playful, child-focused brand rooted in the personal mission of its founders: two mums determined to introduce barefoot shoes to the UAE. Their passion for educating parents on healthy foot growth became the heart of the brand, reflected in:
 

MISSION-DRIVEN MESSAGING: Leveraged the founders’ voices to create trust and connection, sharing personal advice and experiences.
 

PLAYFUL VISUAL IDENTITY:  Designed with children in mind, using bright colours and a custom handwritten typeface to convey joy and approachability.
 

EDUCATIONAL FOCUS: Integrated their mission across Instagram, packaging, and in-store branding to clearly communicate the benefits of barefoot shoes.
 

CONTENT STRATEGY: Built a consistent Instagram grid to highlight lifestyle moments, educational posts, and product showcases in a visually engaging way.

You build a mission-driven, playful, and educational identity that resonates with the market through strategic branding and thoughtful design.

client HHAM round logo on black background for social media

How do make the artisans and communities behind the fashion industry truly visible?

We built Historias Hechas A Mano (HHAM) as a brand that celebrates the intricate stories of artisans and indigenous communities, woven into each of Juan Pablo Socarras's fashion collections. As a designer, Juan Pablo wanted to give voice and visibility to the hands crafting his collections, extending beyond fashion to honour their heritage and craftsmanship. With Historias Hechas A Mano, which translates to "Handmade Stories," we crafted a brand that threads these stories into the fabric of each piece, making their craftsmanship visible through a continuous narrative.

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MISSION-DRIVEN MESSAGING: Embedded the brand's core message of honouring artisans' heritage in every communication, highlighting their work's authenticity and cultural significance.

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VISUAL IDENTITY:  Developed a cohesive visual identity with the claim "Weaving the stories behind each product," using a continuous thread motif to symbolise the artisans' journey.

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SPONSORSHIP & MEDIA: Secured a partnership with Coca-Cola, featuring artisans in a documentary, reality show, and a Grand Fashion Show across Central and South America.

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PHYSICAL ASSETS: Created business cards and shopping bags with a continuous thread design, seamlessly connecting front and back, allowing customers to carry the artisans' stories.

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DIGITAL PRESENCE: Maintained a clean, consistent online presence, utilising the thread motif to narrate the artisans' stories, making their contributions the focal point.

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client HHAM logo on white background
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You create a brand that brings artisans and their stories to the forefront, making their craftsmanship visible through a continuous narrative that connects them to every piece.

client munchmatch logo

How do you create a unique and memorable brand for a matching app that connects people through food, standing out in a saturated market?

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client munchmatch app screenshot
client munchmatch app screenshot
client munchmatch logo animation
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We developed munchmatch as a unique dating and social networking app built around the universal connection of food. Munchmatch needed a tone that felt approachable, joyful, and quirky in a market dominated by over-sexualised or overly formal dating apps. The challenge was to break through language, culture, religion, and diet barriers to create a brand that simply and symbolically brought people together. We focused on creating a playful communication style and minimalistic yet striking brand identity that emphasised connection through the joy of eating—an experience everyone shares.

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QUIRKY BRAND COMMUNICATION: Crafted a brand tone and communication style that was light, fun, and approachable, avoiding over-sexualisation while making the brand memorable and instantly recognisable.

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SYMBOLIC VISUAL IDENTITY:  Designed the brand around the equal symbol, representing the simplicity of connection and the universal experience of sharing food. The symbol also reflected the two sides of a table, creating an instantly relatable image.

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JOYFUL SIMPLICITY: Emphasised the pleasure of small joys like eating as the foundation of the brand, communicating connection through minimalistic design and messaging that transcended cultural and linguistic barriers.

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USER-FRIENDLY APP UX/UI: Designed an intuitive app interface with familiar swiping mechanics, layered with practical features like venue booking and discounts, making it easy and safe for users to meet.

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ENGAGING MARKETING AND PARTNERSHIPS: Launched quirky campaigns featuring real couples and social influencers to highlight the app’s versatility for romantic, social, and professional connections. Collaborated with venues to enhance the app’s value through integrated discounts and bookings.

You create a quirky, joyful brand and app that connects people through the universal pleasure of food, breaking barriers and redefining connection in a saturated market.

client RAGER.AI logo

How do you convey a streaming platform's mission to unite independent music artists with AI creators?

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client RAGER.AI logo animation
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RAGER.AI emerged as a platform to address the challenges faced by independent music artists and AI creators. As a digital platform, it needed a brand that conveyed its mission of uniting these two audiences through collaboration.  We crafted RAGER.AIi to be more than a platform: it's a vibrant community where independent music artists and AI creators unite. We focused on creating a digitally intuitive, visually striking brand that is deeply engaging for Gen Z. Our colour palette, with its gradient from purple to red, symbolises evolution and creation, resonating with a generation that values innovation. The interactive design and meaningful logotype encapsulate our core message: We create greater things when collaborating.

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MISSION-DRIVEN MESSAGING: We established a brand narrative centred on community and collaboration, emphasising Rager.ai's role in bridging the gap between independent music artists and AI creators.

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VISUAL IDENTITY:  Crafted a visual identity that speaks to both independent artists and AI creators, with a logo symbolising the connection between the two through music and visual creation.

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UX / UI DESIGN: Developed a user-friendly platform, ensuring a seamless experience for collaboration and content sharing.

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CONTENT CREATION: Produced valuable content tailored for music artists, AI creators, and fans, fostering engagement and community.

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INDUSTRY INTEGRATION: Brought together figures from the music and AI industries as pioneers and patrons, offering guidance and support to the community.

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COMMUNITY BUILDING: Established a robust community platform, fostering collaboration and support among independent music artists and AI creators.

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INVESTOR DOCUMENTS: Prepared comprehensive documents, including pitch decks and business plans, to effectively present Rager.ai to stakeholders, investors, and other key industry players.

You build a brand that seamlessly connects them through a compelling narrative, an intuitive platform, and a strong sense of community.

client Innablink logo for social media

How do you stand out with a last-mile delivery service brand in a highly competitive environment?

client Innablink instagram post
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Client's brand strategy application (client's brand logo)
client innablink instagram feed on phone

We built innablink as a fast, reliable, and collaborative brand that partners with businesses to enhance their operations. The brand needed to communicate its role as an ally, ensuring businesses' hard work in product development was reflected in its delivery service. Standing out in the crowded market was crucial, and this required a visual identity and strategic messaging that were both electric and approachable, reflecting the brand’s efficiency, partnership, and professionalism. This foundation shaped the actions we took:​​

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MISSION-DRIVEN MESSAGING: Created a narrative focused on partnership and reliability. The brand’s "smile" motif symbolised customer satisfaction, approachability, and the company’s commitment to being an ally to businesses.

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ELECTRICALLY UNIQUE VISUAL IDENTITY:  Designed a bold identity using electric blue and fluorescent neon lime paired with glow-in-the-dark and reflective elements for visibility. Delivery bikes and uniforms became city icons, ensuring the brand stood out day and night.

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SEAMLESS DIGITAL PLATFORM DESIGN: Built user-friendly apps for drivers and customers and an internal dashboard to streamline operations and ensure efficiency at every touchpoint.

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PHYSICAL BRANDING WITH IMPACT: Created branded uniforms and transportation that were striking and functional, reinforcing the brand’s quirky yet professional personality.

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SIMPLIFIED, DIRECT MESSAGING: Used a vector-based imagery style with no photography, focusing solely on delivering clear, impactful communication. Instagram alerts with lime green accents became instantly recognisable, boosting digital engagement.

You create a brand that becomes a trusted ally to businesses, delivering a message of partnership while standing out amongst competitors by being electrically unique, both visually and strategically.

client Yalla Veggie logo for social media

How do you position a one-stop, non-meat marketplace app as a leader in a crowded, monochromatic market?

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client Yalla Veggie app section
client Yalla Veggie app icon illustration
client Yalla Veggie app layout on phone
client Yalla Veggie logo animation
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We built Yalla Veggie as the UAE’s first non-meat marketplace app, catering to a growing audience of flexitarians, vegetarians, and vegans. The challenge was to create a solid visual identity and an intuitive app UX/UI design that communicated its unique selling proposition (USP) as a meat-free one-stop shop. The brand needed to differentiate itself through its functionality and philosophy of coexistence with animals and plants, which was emphasised through unity and continuity. A one-line illustration style for all icons and designs visually represented this. Recognising the oversaturation of green in the market, the app stood out with a vibrant colour palette for its categories, adding personality and energy while ensuring navigation was seamless and engaging.

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MISSION-DRIVEN VISUAL IDENTITY: Developed the brand’s identity around coexistence and unity with animals and plants, reflected in the one-line illustration style used across the logo, icons, and designs. The logo’s “Y” symbolised a sprouting plant with a leaf, embodying the brand’s ethos.

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HUMAN-CENTRED APP DESIGN:  Designed an intuitive UX/UI for the app, including approximately 1,000 customised icons for categories, products, and features, all created in the one-line style to reinforce the brand’s concept of continuity and connection.

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VIBRANT CATEGORY COLOURS: Introduced a bold, diverse colour palette to differentiate app categories in a typically monochromatic market. For example, red for restaurants, purple for supermarkets, and yellow for bakeries, with the primary brand colour, green, anchoring the overall navigation.

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PHYSICAL BRAND ASSETS: Delivered a suite of physical assets to ensure consistent interaction with customers and suppliers, including business cards, branded masks, paper bags for delivery, and branded electric bikes as part of the stage two funding rollout.

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DIGITAL AND OFFLINE PATTERNS FOR CONSISTENCY: Designed merchandising and social media patterns, ensuring a vibrant and cohesive digital presence.

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MARKET POSITIONING STRATEGIES: Collaborated on strategies to expand the brand and develop app content to attract more users and investors, leveraging the UAE’s growing interest in meat-free lifestyles.

You create a vibrant, standout brand and app with thoughtfully designed features, a unique colour strategy, and seamless functionality, positioning it as a leader in the UAE’s meat-free market.

client 7CONES logo for social media

How do you create an innovative pasta brand that captures attention and stands out in a competitive industry ?

client 7CONES ad of unicorn sitting on chaise long
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client 7CONES of Unicorn in tuxedo coming off a private jet walking on red carpet
client 7CONES innovative packaging in a cone
client 7CONES logo
client 7CONES phone tapping on phone with 7CONES pasta in it

We built 7CONES as a unique pasta brand and product that honoured the Seven Emirates while redefining how pasta could be enjoyed in the UAE. The challenge was to create an entirely new concept—from naming to packaging—that satisfied the demand and offered a dining experience unlike any other. The concept, Pasta in a Cone, combined the practicality of portability with a visually striking design. The cone symbolised the convenience of eating pasta on the go and the brand’s identity as a unicorn in a world of horses—different, bold, and memorable.

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BRAND CREATION FROM SCRATCH: Developed the name, visual identity, and brand strategy to encapsulate the uniqueness of the concept, aligning it with the Seven Emirates and the idea of being "different."

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PACKAGING DESIGN:  Designed innovative packaging for both eat-in and takeaway, enhancing the walkability concept and ensuring practicality and style.

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CONTENT CREATION: Developed in two stages; the first focused on uniqueness, using the metaphor "In a world of horses, be a unicorn" to emphasise differentiation in the market. The second stage highlighted portability, promoting the convenience and ease of enjoying pasta in a cone, even on the go.

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MARKETING AND COMMUNICATION STRATEGY: Crafted messaging around the cone as a key feature, tying it to both the brand's functionality and its iconic design resembling a unicorn's horn.

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PHYSICAL BRANDING:  Created uniforms, shop applications, and promotional materials that reflected the brand's bold and innovative personality.

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SOCIAL MEDIA AND CONTENT STRATEGY: Built a strong online presence with engaging visuals and storytelling to highlight the product’s uniqueness and practicality.

You create a bold, innovative brand and product that transforms the way pasta is enjoyed, establishing it as a standout concept in a crowded industry, and offering a unique dining experience.

client TURRI Film MUA logo

How do you position a seasoned make up artist in an industry that is so crowded with bluffers, influencers, and amateurs?

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client TURRI Film MUA logo

We worked with TURRI, a globally recognised film makeup artist with over 30 years of experience in movies, series, commercials, and fashion. The challenge was positioning her as a trusted professional and highlighting her expertise, differentiating her from the growing crowd of amateurs and influencers. TURRI’s brand also needed to adapt to her new market, appeal to a broader audience, and stand out in a reactivated film industry post-COVID.

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POSITIONING STRATEGY: Established TURRI FILM MUA as a professional film makeup artist by showcasing her extensive experience and unique skillset, contrasting her work with less experienced influencers dominating social media.

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BRAND IDENTITY DESIGN:  Crafted a sleek and professional identity that mirrored her flawless work and elevated her above competitors.

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DYNAMIC WEBSITE DESIGN: Developed a visually striking website to showcase her 30-year portfolio, using oversized typefaces, vertical scrolling, and a minimalist approach that allowed her talent to take centre stage.

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CONSISTENT DIGITAL PRESENCE: Ensured a cohesive online presence across IMDb, Instagram, YouTube, LinkedIn, and Facebook, tailored to each platform’s audience while maintaining professionalism.

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SOCIAL MEDIA STRATEGY: Designed a dynamic feed integration to make updates seamless, enabling TURRI FILM MUA to highlight her latest work and achievements effectively.

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MARKETING STRATEGY: Conducted a thorough market analysis and crafted a communication plan to target potential clients in her new territories.

You position her as a professional film makeup artist to differentiate her from the rest and elevate her reputation and work in an overly crowded industry.

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